Partners & Sponsors
We're looking for partners for 2027. Deals run for a whole season or a whole event, so your name is up at every round.
In 2026, between 137 and 169 riders raced at every League round, and loads of them were kids racing with their families. We've been running since 2014, from under-7s right up to elite.
Our partners
These businesses back the racing, so if you need what they sell, please shop with them. Some of the links below are referral links, which means MTB east may get a small commission at no extra cost to you.
Shyre Bikes
Visit →The U7/U9/U12 League categories are sponsored by Shyre Bikes.
We're also supported by Epic Custom, Travers Bikes, Squirt Cycling Products, Mt Zoom.
Your brand on course
Partner banners sit on the course itself, in the woods where riders pass them every lap.
How we're growing
Taken from our own results. Switch what the chart shows, tap a bar for that season, or pick a season to see each race day.
In 2019 we averaged 77 riders per race day. In 2026* it was 154. 54% of entries in 2026* were under-16s, up from 37% in 2022, so lots of families come along.
Average riders per race day
2026 154 riders
7 race days · 287 different riders · 1,077 entries
* A deliberately scaled-back season. See the note under the growth charts.
Race day by race day
- Round 1160
- Round 2156
- Round 3169
- Round 4147
- Round 5137
- Round 6148
- Round 7160
2026: 7 race days, 154 riders on average, busiest was Round 3 with 169.
* A deliberately scaled-back season. See the note under the growth charts.
* A note on 2026
In late 2025 our son was diagnosed with cancer, and for a time we did not know whether we would be able to run the series in 2026. We chose to go ahead with a scaled-back season, so the 2026 figures are not a like-for-like comparison with earlier years.
Seasons have not all had the same number of race days, so season totals (different riders, race entries) are bigger in a longer season. 2025 had 10 race days; 2021 had 5. Riders per race day is the like-for-like measure.
Riders with a recorded result, from MTB east's own results archive. Seasons before 2019 (faint bars) come from older spreadsheets and are likely incomplete. There was no racing in 2020. The youth share is shown from 2022, when category names became consistent.
Sponsorship levels
Community Partner
Accessible, for local trades who want to give back
£100 per season
What's included
- Name (and logo, if supplied) on a single shared Community Partners board, displayed at every League round. No individual banner to produce
- Listed on the Community Partners page of the MTB east website
- Included in one group thank-you post at the end of the season
Reach: Every League round, all season
Built for sole traders and small local businesses who want to support grassroots family cycling without a marketing budget. Proceeds go toward keeping racing accessible, including our rider hardship fund. In-kind support (discounts, prizes, materials) welcome in place of cash, get in touch to discuss.
MTB east Sportive
August
£400 per season
What's included
- 2x banners (3ft x 6ft) in the finish straight
- Branding on promotional material (“supported by”)
Reach: Open sportive event from Gallows Green
MTB east Festival
Held at Gallows Green
£500 per season
What's included
- 2x banners (3ft x 6ft) in the finish straight
- Branding on promotional material (“supported by”)
Reach: 100–250 riders on the day, plus coverage of the Sunday Gallows Green league round
MTB east League, Title Sponsorship
Our flagship grassroots race series
£700 per season
What's included
- 2x banners (3ft x 6ft) in the finish straight at every round
- Branding banner on sign-on information
- Branding banner on the results sheet
- Branding banner on website results
- A mid-season and an end-of-season blog + Facebook feature welcoming and thanking you
- First refusal to renew your slot for the following season
Reach: 137 to 169 riders per round in 2026, every round of the season
The U7/U9/U12 category within the League is already sponsored separately by Shyre Bikes (£300/season), get in touch if you're interested in a similar category-level package. Sector exclusivity (no other business from your trade sponsoring the League) is available at this level on request.
MTB east Season Partner
The full 2027 season, bundled
£1,400 per season, save £200 on buying separately
What's included
- Everything included in League Title, Festival and Sportive sponsorship, combined
- Banners in the finish straight at every League round, the Festival and the Sportive
- Branding on sign-on info, results sheet, website results and all event promotional material
- Mid-season and end-of-season blog + Facebook features
- First refusal to renew for the following season, and sector exclusivity on request
Reach: Every MTB east event across the 2027 season
For businesses who want to back the whole season in one go, with one invoice instead of three.
League Leadership Jersey
MTB east League Leadership Jersey
Elite Male & Female League Leader, worn like the yellow jersey
Each round, the overall points leaders in the Elite Male and Elite Female categories wear the League Leadership jersey, the most visible and most photographed riders in the series, all season.
- Main Jersey Sponsor, £600 (1 slot): logo placed centrally on both the Elite Male and Elite Female League Leader jerseys, for the full season
- Minor Jersey Sponsor, £250 each (2 slots): smaller logo placement on both jerseys, alongside the main sponsor
Reach: Worn at every round by both League leaders, front and centre in every podium photo, video and results post
Jerseys are produced by our existing kit supplier. We'll need your artwork/logo in advance and will send a proof before anything goes into production. Strictly limited to 1 main and 2 minor slots, allocated first come, first served.
Product & in-kind partners
Not every partnership needs to be a banner
By arrangement
- Credit on the results sheet, the website and one thank-you post
- Your product handed out at sign-on, a feed point, or as finish-line/finals prizes for riders and marshals, whatever suits what you make
- A rider discount code, if that fits your business better than free product
Reach: Shaped around what you can offer, from a single round to the whole season
For nutrition, tools, apparel, services or anything else our riders and volunteers would genuinely use. No fixed price or package, get in touch and we'll figure out a fit together.
What would it reach?
Pick a level and a season to see roughly how many riders would see your branding, and what that works out at per rider.
* 2026: A deliberately scaled-back season. See the note under the growth charts.
1,078
rider appearances across the season
287
different riders (2026)
7
League race days
Based on 7 League rounds × 154 riders.
What you get
- Name (and logo, if supplied) on a single shared Community Partners board, displayed at every League round. No individual banner to produce
- Listed on the Community Partners page of the MTB east website
- Included in one group thank-you post at the end of the season
For comparison, £100 works out at about £0.09 per rider appearance, £0.35 per different rider.
A rider appearance is one rider at one race day, counted from riders with a recorded result. Families, spectators and online views aren't counted, and 2027 may turn out busier or quieter than the season you pick.
Ask about Community Partner →Become a partner
Drop us an email and we'll sort out a package, or download the full sponsorship pack.
- Partnerships run for the 2027 season (League rounds March–August, plus the Festival and Sportive on their event dates) and renew by agreement each year. No rolling contracts or surprise admin.
- We supply and print all banners (6ft x 3ft) and put them up at every round. You supply your logo or artwork, and we'll send a proof before anything goes to print.
- Invoiced on confirmation, payable before your first event of the season.